How do you tell Ontarians that the Ontario Motor Vehicle Industry Council has your back? By using adorable animals, that’s how! I led this concept from script to storyboards, through to design and animation. Working with a cutout collage style was a great way to make use of mixed stock photography on a limited budget while still showing that OMVIC is “your free ride to your new ride”.
And we did it all without showing a car.
Agency: Craker Jak
Lead Motion Designer: Ian Flaig
Additional Animation: Edward Deng
Creative Directors: Elly Miller, Marilyn Karamaritis
VFX Assistant: Saba Zahir
Sr. Post Producer: Pallavi Joshi-Firby
Audio: BoomBox Sound
Created while at alter ego