I’ve been working in Canadian advertising for over 15 years. I’ve worked with a good amount of Canadian clients in that time all with their own unique challenges and lessons learned along the way. I believe that all good marketing starts with being aspirational even if it's just for the laughs.
I’ve worked as an art director within agencies, a designer/animator in studios and as a freelancer. I get excited by good typography and the craft that goes into a memorable logo. I’ve maintained a passion for my first love, motion design, ever since I opened Flash back in the late 90s and made over-the-top website animations. I believe good design matters and I work best when I’m brought in early.
Beyond that here are some other things I believe in:
- Always have something to look forward to.
- Upgrade for onion rings when given the option.
- Attend at least one metal show a year.
- Don't overwear your contact lenses.
- Stand up to shake someone’s hand.
- It's never a mistake to try.
PS> If you’re reading this, I am currently open to the idea of having a mentor/mentee relationship with someone coming up and wanting to learn more about motion design within an advertising career context. Feel free to reach out!