I’ve been working in Canadian advertising for over 15 years. I’ve worked with a good amount of Canadian clients in that time all with their own unique challenges and lessons learned along the way. I believe that all good marketing starts with being aspirational even if it's just for the laughs.

I’ve worked as an art director within agencies, a designer/animator in studios and as a freelancer. I get excited by good typography and the craft that goes into a memorable logo. I’ve maintained a passion for my first love, motion design, ever since I opened Flash back in the late 90s and made over-the-top website animations. I believe good design matters and I work best when I’m brought in early.

Beyond that here are some other things I believe in:
 

• Always have something to look forward to.

• Upgrade for onion rings when given the option.
  
• Attend at least one metal show a year.
  
• Don't overwear your contact lenses.
  
• Stand up to shake someone’s hand.
  
• It's never a mistake to try.