We created......a party machine! A non-existent machine that amps up your party times for SVEDKA. We were briefed by the creatives on their idea of creating a series of videos for the Svedka vodka brand. We started by sketching out the components of the machine and figuring our all sorts of areas we could add life and comedy to the piece. I got lost in a world of DMD (dot matrix displays), pinballs references, neon and vending machine design. Whew! It was our first project rendered in RedShift which was very valuable in speeding up our lookdev process.
Rob Fisher / Ian Flaig